{"id":2746,"date":"2025-05-13T20:46:45","date_gmt":"2025-05-13T20:46:45","guid":{"rendered":"https:\/\/www.mediterraneanwayproject.com\/die-kunst-wahlen-zu-gewinnen-die-geheimnisse-der-konsensfindung-nach-quintus-cicero\/"},"modified":"2025-05-13T20:46:45","modified_gmt":"2025-05-13T20:46:45","slug":"die-kunst-wahlen-zu-gewinnen-die-geheimnisse-der-konsensfindung-nach-quintus-cicero","status":"publish","type":"post","link":"https:\/\/www.mediterraneanwayproject.com\/de\/die-kunst-wahlen-zu-gewinnen-die-geheimnisse-der-konsensfindung-nach-quintus-cicero\/","title":{"rendered":"Die Kunst, Wahlen zu gewinnen: Die Geheimnisse der Konsensfindung nach Quintus Cicero"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mamzc2xo-c7ad7d63be847db39fda3027e13ea45f\">\n#top .av-special-heading.av-mamzc2xo-c7ad7d63be847db39fda3027e13ea45f{\npadding-bottom:10px;\nfont-size:3vw;\n}\nbody .av-special-heading.av-mamzc2xo-c7ad7d63be847db39fda3027e13ea45f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mamzc2xo-c7ad7d63be847db39fda3027e13ea45f .av-special-heading-tag{\nfont-size:3vw;\n}\n.av-special-heading.av-mamzc2xo-c7ad7d63be847db39fda3027e13ea45f .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mamzc2xo-c7ad7d63be847db39fda3027e13ea45f .av-special-heading-tag{\nfont-size:46px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mamzc2xo-c7ad7d63be847db39fda3027e13ea45f .av-special-heading-tag{\nfont-size:46px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mamzc2xo-c7ad7d63be847db39fda3027e13ea45f av-special-heading-h2 blockquote modern-quote  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >The Art of Winning Elections: the Secrets of Consensus Creation According to Quintus Cicero<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mamze9nk-985c62b42aa33c2eb35a4f6c92608ddc\">\n#top .av_textblock_section.av-mamze9nk-985c62b42aa33c2eb35a4f6c92608ddc .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-mamze9nk-985c62b42aa33c2eb35a4f6c92608ddc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2735 alignright\" src=\"https:\/\/www.mediterraneanwayproject.com\/wp-content\/uploads\/2025\/05\/Politician.jpg\" alt=\"\" width=\"440\" height=\"440\" srcset=\"https:\/\/www.mediterraneanwayproject.com\/wp-content\/uploads\/2025\/05\/Politician.jpg 1024w, https:\/\/www.mediterraneanwayproject.com\/wp-content\/uploads\/2025\/05\/Politician-300x300.jpg 300w, https:\/\/www.mediterraneanwayproject.com\/wp-content\/uploads\/2025\/05\/Politician-80x80.jpg 80w, https:\/\/www.mediterraneanwayproject.com\/wp-content\/uploads\/2025\/05\/Politician-768x768.jpg 768w, https:\/\/www.mediterraneanwayproject.com\/wp-content\/uploads\/2025\/05\/Politician-36x36.jpg 36w, https:\/\/www.mediterraneanwayproject.com\/wp-content\/uploads\/2025\/05\/Politician-180x180.jpg 180w, https:\/\/www.mediterraneanwayproject.com\/wp-content\/uploads\/2025\/05\/Politician-705x705.jpg 705w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/p>\n<p>It&#8217;s 64 BC in Rome. The consular elections are approaching, and the air is tense. Candidates face off without mercy, factions form, promises fly, whispers of corruption circulate. Neighborhoods are boiling with propaganda, squares are packed with people, alliances shift daily \u2014 a scene that could perfectly describe any modern election.<\/p>\n<p>Marcus Tullius Cicero, the most brilliant orator of his time, decides to run for consul. The problem? He&#8217;s a\u00a0<em>novus homo<\/em>, a man with no aristocratic background. Think of a university professor running for president without a political party or a famous last name.<\/p>\n<p>To help him, his younger brother, Quintus Tullius Cicero, writes him a short but extraordinary manual: the\u00a0<em>Commentariolum Petitionis<\/em>. A text of fewer than thirty pages that could easily be called \u201cThe Practical Guide to Power.\u201d<\/p>\n<p>Reading it is like browsing a playbook for modern politicians. The rules? Identical. Here\u2019s an updated selection of Quintus\u2019s advice, sounding as relevant now as it was then:<\/p>\n<ol>\n<li><strong> Build your public persona<\/strong><br \/>\nRemind yourself each morning who you are, what you want, and where you are: \u201cI&#8217;m an outsider, I want power, I\u2019m in the toughest city on earth.\u201d If you&#8217;re not well-known, become it. Use your one true weapon: words. Eloquence is your megaphone.<\/li>\n<li><strong> Build a vast web of friendships<\/strong><br \/>\nIn politics, \u201cfriend\u201d means anyone who smiles at you, greets you, or vaguely promises something. But real allies matter: those you&#8217;ve defended, helped, or promoted. Assign them roles. Make them feel important. Watch out for fake friends, the ones who praise you in public and stab you in private.<\/li>\n<li><strong> Flatter, promise, charm<\/strong><br \/>\nFlattery is a vice \u2014 unless you&#8217;re campaigning. Then it\u2019s a cardinal virtue. Always smile, never say \u201cno,\u201d or say it so gently it feels like a \u201cyes.\u201d The goal is simple: be liked.<\/li>\n<li><strong> Be visible. Everywhere. With everyone.<\/strong><br \/>\nGet out there. Visit the forum, greet the people, surround yourself with a colorful crowd. People vote for those who look like winners. Public presence \u2014 today we&#8217;d call it a \u201cstrong social media presence\u201d \u2014 signals power.<\/li>\n<li><strong> Win over both elites and the streets<\/strong><br \/>\nDon\u2019t just court the senators. Go after centurions, tribunes, craftsmen, freedmen \u2014 even influential slaves. Think in terms of city districts, wards, and neighborhoods. You need a familiar face in every gathering.<\/li>\n<li><strong> Intimidate your rivals (subtly)<\/strong><br \/>\nHint that you&#8217;re watching. That you could drag them to court if needed. Don\u2019t threaten openly \u2014 just let it be known. In politics, as in mob logic: better be your friend than your enemy.<\/li>\n<li><strong> Put on a show<\/strong><br \/>\nYour campaign should feel like a festival: feasts, speeches, grand gestures. Be generous, energetic, and magnetic. Even the poorest citizens love to feel part of something big.<\/li>\n<\/ol>\n<p>In short, two thousand years may have changed the tools \u2014 but not the grammar of power. The same strategies now handled by spin doctors and media consultants were already understood and practiced by a Roman in a freshly ironed toga.<\/p>\n<p>Quintus didn\u2019t invent politics, but he understood its essence:\u00a0<strong>an art that blends seduction and strategy, boldness and memory, theater and calculation.<\/strong><\/p>\n<p>So if you&#8217;re tired of fake smiles, empty promises, and secret alliances\u2026 cheer up: our politicians, for better or worse, are truly the heirs of a timeless tradition.<\/p>\n<p>by <a href=\"https:\/\/www.mediterraneanwayproject.com\/brunus-januensis\/\">Brunus<\/a><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,4],"tags":[],"class_list":["post-2746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-de","category-non-categorizzato"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Die Kunst, Wahlen zu gewinnen: Die Geheimnisse der Konsensfindung nach Quintus Cicero - Mediterranean Way Project<\/title>\n<meta name=\"description\" content=\"Es ist 64 v. Chr. in Rom. Die Konsulatswahlen r\u00fccken n\u00e4her, und die Stimmung ist angespannt. Die Kandidaten treten ohne Gnade gegeneinander an, Fraktionen bilden sich, Versprechungen fliegen, Korruptionsger\u00fcchte kursieren. In den Stadtvierteln brodelt es vor Propaganda, die Pl\u00e4tze sind voller Menschen, die Allianzen wechseln t\u00e4glich - eine Szene, die jede moderne Wahl perfekt beschreiben k\u00f6nnte.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediterraneanwayproject.com\/the-art-of-winning-elections-the-secrets-of-consensus-creation-according-to-quintus-cicero\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Kunst, Wahlen zu gewinnen: Die Geheimnisse der Konsensfindung nach Quintus Cicero\" \/>\n<meta property=\"og:description\" content=\"Es ist 64 v. Chr. in Rom. Die Konsulatswahlen r\u00fccken n\u00e4her, und die Stimmung ist angespannt. Die Kandidaten treten ohne Gnade gegeneinander an, Fraktionen bilden sich, Versprechungen fliegen, Korruptionsger\u00fcchte kursieren. In den Stadtvierteln brodelt es vor Propaganda, die Pl\u00e4tze sind voller Menschen, die Allianzen wechseln t\u00e4glich - eine Szene, die jede moderne Wahl perfekt beschreiben k\u00f6nnte.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediterraneanwayproject.com\/the-art-of-winning-elections-the-secrets-of-consensus-creation-according-to-quintus-cicero\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediterranean Way Project\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MediterraneanWayProject\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-13T20:46:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediterraneanwayproject.com\/wp-content\/uploads\/2025\/05\/Politician.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bruno\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bruno\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mediterraneanwayproject.com\\\/the-art-of-winning-elections-the-secrets-of-consensus-creation-according-to-quintus-cicero\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mediterraneanwayproject.com\\\/the-art-of-winning-elections-the-secrets-of-consensus-creation-according-to-quintus-cicero\\\/\"},\"author\":{\"name\":\"Bruno\",\"@id\":\"https:\\\/\\\/www.mediterraneanwayproject.com\\\/#\\\/schema\\\/person\\\/ab771712fbde9e6b78896b21afc312ea\"},\"headline\":\"Die Kunst, Wahlen zu gewinnen: Die Geheimnisse der Konsensfindung nach Quintus Cicero\",\"datePublished\":\"2025-05-13T20:46:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mediterraneanwayproject.com\\\/the-art-of-winning-elections-the-secrets-of-consensus-creation-according-to-quintus-cicero\\\/\"},\"wordCount\":791,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mediterraneanwayproject.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediterraneanwayproject.com\\\/the-art-of-winning-elections-the-secrets-of-consensus-creation-according-to-quintus-cicero\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mediterraneanwayproject.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Politician.jpg\",\"articleSection\":[\"Article\",\"Non categorizzato\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mediterraneanwayproject.com\\\/the-art-of-winning-elections-the-secrets-of-consensus-creation-according-to-quintus-cicero\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mediterraneanwayproject.com\\\/the-art-of-winning-elections-the-secrets-of-consensus-creation-according-to-quintus-cicero\\\/\",\"url\":\"https:\\\/\\\/www.mediterraneanwayproject.com\\\/the-art-of-winning-elections-the-secrets-of-consensus-creation-according-to-quintus-cicero\\\/\",\"name\":\"Die Kunst, Wahlen zu gewinnen: Die Geheimnisse der Konsensfindung nach Quintus Cicero - Mediterranean Way Project\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mediterraneanwayproject.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mediterraneanwayproject.com\\\/the-art-of-winning-elections-the-secrets-of-consensus-creation-according-to-quintus-cicero\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediterraneanwayproject.com\\\/the-art-of-winning-elections-the-secrets-of-consensus-creation-according-to-quintus-cicero\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mediterraneanwayproject.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Politician.jpg\",\"datePublished\":\"2025-05-13T20:46:45+00:00\",\"description\":\"Es ist 64 v. 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