{"id":2745,"date":"2025-05-13T20:46:45","date_gmt":"2025-05-13T20:46:45","guid":{"rendered":"https:\/\/www.mediterraneanwayproject.com\/el-arte-de-ganar-elecciones-los-secretos-de-la-creacion-de-consenso-segun-quinto-ciceron\/"},"modified":"2025-05-13T21:39:47","modified_gmt":"2025-05-13T21:39:47","slug":"el-arte-de-ganar-elecciones-los-secretos-de-la-creacion-de-consenso-segun-quinto-ciceron","status":"publish","type":"post","link":"https:\/\/www.mediterraneanwayproject.com\/es\/el-arte-de-ganar-elecciones-los-secretos-de-la-creacion-de-consenso-segun-quinto-ciceron\/","title":{"rendered":"El arte de ganar elecciones: los secretos de la creaci\u00f3n de consenso seg\u00fan Quinto Cicer\u00f3n"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mamzc2xo-fda20be4eb85979b35772dc28e20faa8\">\n#top .av-special-heading.av-mamzc2xo-fda20be4eb85979b35772dc28e20faa8{\npadding-bottom:10px;\nfont-size:3vw;\n}\nbody .av-special-heading.av-mamzc2xo-fda20be4eb85979b35772dc28e20faa8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mamzc2xo-fda20be4eb85979b35772dc28e20faa8 .av-special-heading-tag{\nfont-size:3vw;\n}\n.av-special-heading.av-mamzc2xo-fda20be4eb85979b35772dc28e20faa8 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mamzc2xo-fda20be4eb85979b35772dc28e20faa8 .av-special-heading-tag{\nfont-size:46px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mamzc2xo-fda20be4eb85979b35772dc28e20faa8 .av-special-heading-tag{\nfont-size:46px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mamzc2xo-fda20be4eb85979b35772dc28e20faa8 av-special-heading-h2 blockquote modern-quote  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >El arte de ganar elecciones: los secretos de la creaci\u00f3n de consenso seg\u00fan Quinto Cicer\u00f3n<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mamze9nk-985c62b42aa33c2eb35a4f6c92608ddc\">\n#top .av_textblock_section.av-mamze9nk-985c62b42aa33c2eb35a4f6c92608ddc .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-mamze9nk-985c62b42aa33c2eb35a4f6c92608ddc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2735 alignright\" src=\"https:\/\/www.mediterraneanwayproject.com\/wp-content\/uploads\/2025\/05\/Politician.jpg\" alt=\"\" width=\"440\" height=\"440\" srcset=\"https:\/\/www.mediterraneanwayproject.com\/wp-content\/uploads\/2025\/05\/Politician.jpg 1024w, https:\/\/www.mediterraneanwayproject.com\/wp-content\/uploads\/2025\/05\/Politician-300x300.jpg 300w, https:\/\/www.mediterraneanwayproject.com\/wp-content\/uploads\/2025\/05\/Politician-80x80.jpg 80w, https:\/\/www.mediterraneanwayproject.com\/wp-content\/uploads\/2025\/05\/Politician-768x768.jpg 768w, https:\/\/www.mediterraneanwayproject.com\/wp-content\/uploads\/2025\/05\/Politician-36x36.jpg 36w, https:\/\/www.mediterraneanwayproject.com\/wp-content\/uploads\/2025\/05\/Politician-180x180.jpg 180w, https:\/\/www.mediterraneanwayproject.com\/wp-content\/uploads\/2025\/05\/Politician-705x705.jpg 705w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/p>\n<p>Estamos en el a\u00f1o 64 a.C., en Roma. Se acercan las elecciones consulares y el ambiente es tenso. Los candidatos se enfrentan sin piedad, se forman alianzas, se hacen promesas, corren rumores de corrupci\u00f3n. Los barrios hierven de propaganda, las plazas est\u00e1n llenas de gente, las alianzas cambian a diario: un panorama que podr\u00eda describir cualquier elecci\u00f3n moderna.<\/p>\n<p>Marco Tulio Cicer\u00f3n, el orador m\u00e1s brillante de su tiempo, decide postularse al consulado. \u00bfEl problema? Es un\u00a0<em>homo novus<\/em>, un hombre sin ascendencia aristocr\u00e1tica. Como si un profesor universitario quisiera ser presidente sin partido ni apellido famoso.<\/p>\n<p>Para ayudarle, su hermano menor, Quinto Tulio Cicer\u00f3n, le escribe un peque\u00f1o pero incre\u00edble manual: el\u00a0<em>Commentariolum Petitionis<\/em>. Un texto de menos de treinta p\u00e1ginas que bien podr\u00edamos llamar \u201cGu\u00eda pr\u00e1ctica para conquistar el poder\u201d.<\/p>\n<p>Leerlo es como hojear un manual de campa\u00f1a actual. Las reglas son las mismas. Aqu\u00ed va una selecci\u00f3n actualizada de los consejos de Quinto, que parecen escritos para nuestros d\u00edas:<\/p>\n<ol>\n<li><strong> Construye tu personaje p\u00fablico<\/strong><br \/>\nRecu\u00e9rdate cada ma\u00f1ana qui\u00e9n eres, qu\u00e9 quieres y d\u00f3nde est\u00e1s: \u201cSoy un outsider, quiero poder, estoy en la ciudad m\u00e1s dura del mundo\u201d. Si no eres conocido, hazte conocer. Tu arma principal: la palabra. La elocuencia es tu altavoz.<\/li>\n<li><strong> Crea una red de amistades\u2026 muy amplia<\/strong><br \/>\nEn pol\u00edtica, un \u201camigo\u201d es cualquiera que te salude, te sonr\u00eda o te prometa algo, aunque sea vago. Pero los aliados reales tambi\u00e9n cuentan: los que has ayudado o defendido. Asigna tareas, invol\u00facralos, hazlos sentir esenciales. Y cuida con los falsos amigos.<\/li>\n<li><strong> Adula, promete, conquista<\/strong><br \/>\nLa adulaci\u00f3n es un defecto\u2026 salvo en campa\u00f1a. All\u00ed es virtud. Sonr\u00ede siempre, no digas nunca \u201cno\u201d, o dilo tan amablemente que parezca un \u201cs\u00ed\u201d. El objetivo: agradar a todos.<\/li>\n<li><strong> Mu\u00e9strate. En todas partes. Con todos.<\/strong><br \/>\nHazte ver. Ve al foro, saluda a la gente, rod\u00e9ate de multitudes bien escogidas. La gente vota por quien parece ganador. La visibilidad p\u00fablica \u2014hoy dir\u00edamos \u201cpresencia en redes\u201d\u2014 transmite poder.<\/li>\n<li><strong> Gana a los poderosos\u2026 y a los barrios<\/strong><br \/>\nNo bastan los senadores. Hay que atraer tambi\u00e9n a centuriones, tribunos, artesanos, libertos, incluso esclavos influyentes. Piensa en distritos, regiones, colegios. Necesitas un rostro aliado en cada rinc\u00f3n.<\/li>\n<li><strong> Intimida (con sutileza) a tus rivales<\/strong><br \/>\nDeja entrever que los vigilas. Que podr\u00edas llevarlos a juicio. No amenaces abiertamente, pero haz que lo teman. En pol\u00edtica, como en la mafia: mejor ser tu amigo que tu enemigo.<\/li>\n<li><strong> Haz espect\u00e1culo<\/strong><br \/>\nTu campa\u00f1a debe ser una fiesta: banquetes, discursos, gestos grandiosos. S\u00e9 generoso, activo, carism\u00e1tico. Hasta el votante m\u00e1s pobre quiere sentirse parte de algo grande.<\/li>\n<\/ol>\n<p>En resumen: han pasado dos mil a\u00f1os, pero\u00a0<strong>la gram\u00e1tica del poder sigue igual<\/strong>. Las estrategias de hoy ya las conoc\u00eda un romano con toga almidonada.<\/p>\n<p>Quinto no invent\u00f3 la pol\u00edtica, pero s\u00ed entendi\u00f3 su esencia:\u00a0<strong>un arte que mezcla seducci\u00f3n y c\u00e1lculo, audacia y memoria, teatro y astucia<\/strong>.<\/p>\n<p>As\u00ed que, si te desesperas ante promesas vac\u00edas y sonrisas fingidas\u2026 consu\u00e9late: nuestros pol\u00edticos, para bien o para mal, siguen el mismo guion desde hace milenios&#8230;<\/p>\n<p>by <a href=\"https:\/\/www.mediterraneanwayproject.com\/es\/brunus-januensis\/\">Brunus<\/a><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,46],"tags":[],"class_list":["post-2745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-es","category-uncategorized-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El arte de ganar elecciones: los secretos de la creaci\u00f3n de consenso seg\u00fan Quinto Cicer\u00f3n - Mediterranean Way Project<\/title>\n<meta name=\"description\" content=\"Es el a\u00f1o 64 a.C. en Roma. Se acercan las elecciones consulares y el ambiente es tenso. Los candidatos se enfrentan sin piedad, se forman facciones, vuelan las promesas, circulan susurros de corrupci\u00f3n. Los barrios hierven de propaganda, las plazas se llenan de gente, las alianzas cambian a diario: una escena que podr\u00eda describir perfectamente cualquier elecci\u00f3n moderna.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediterraneanwayproject.com\/es\/el-arte-de-ganar-elecciones-los-secretos-de-la-creacion-de-consenso-segun-quinto-ciceron\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El arte de ganar elecciones: los secretos de la creaci\u00f3n de consenso seg\u00fan Quinto Cicer\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Es el a\u00f1o 64 a.C. en Roma. 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